Is this Commercial Really Offensive?

On our April 27th, 2017 episode we played you this commercial from Shea Moisture that people are getting really angry over. In case you missed it, here it is:

Now, what in that commercial could start an uproar? According to people on social media, it’s because it likens an African American girl being bullied for her natural hair to two white girls disliking their hair because of lack of volume. This caused Shea Moisture to cancel the ad, and issue this apology:

Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate.

So we gotta ask, do you think they had to apologize? Or is this just another case of people overreacting? Send us an email and let us know what you think.